Wednesday, September 23, 2009

Damage Control: Pop-Up Shops

Well, Fashion Week is over. And this may come as a surprise (yuk yuk yuk), but I didn't go to any shows - I don't think Wolverine inspired sweats would be appropriate. I have attended one show during fashion week way back in the day - the Mary Ping collection, complete with a swag bag with Vincent Longo makeup I still use, and a sighting of Nigel Barker. So overall, fashion week always seems great fun to me. This year there was a lot of hubub because of the fabulous Fashion's Night Out  where practically every store was open late and had special events. And like most fashionistas, I spent my Fashion's Night Out at a New York Mets game. Walking the runway on the baseball diamond, goody bags of Nathan's french fries, and a killer fierce blue and orange sweatshirt. Jealous? Yeahhhh you are. 

But this year's Fashion Week kept us unemployed-broke-fashionistas in mind...and luckily continues to do so. 

Confession: I was one of the crazies standing outside in the rain waiting for the Anna Sui for Target pop-up shop to open day one. It's not so convenient for me to get to a Target (her stuff is available at all of the stores now), so needless to say, I was pretty eager. All summer long I had been reading about her new line that was supposed to be fabulous and colorful (as everything she makes always is), inspired by my favorite Upper East Siders (xoxo), but with a budget in line with zee Tarjayyy. And quite frankly, I was much more impressed with the actual store than the clothing itself. Granted, this could have been due to the lack of sizes because of the New Yorkers who were pouncing on everything a size S and smaller. Don't get me wrong - the clothes were ca-uuuute! But often there was always something a bit off. The sleeves were too big, the neck too small, the belt hit too low...but that's to be expected. (That's not to say I didn't get my share of clothes. Ends up I'm more "Vanessa" than I had thought...check out that vest.) 
But it was truly the space that made the shopping experience. The Target team transformed a small, bi-level winding building into floor to ceiling of turquoise and purple with peacocks and chandeliers galore. Dolled-up models were even hired to recline on chaise lounges while texting on their Blackberries, done up in the looks inspired by each Gossip Girl. They didn't even look up from their phones. True Gossip Girls, I suppose. Or maybe just actors in the making. 
So after that little shopping adventure, it was time to see what else lingered from Fashion Week. And to my surprise (and that of my thinning wallet), Rachel Rachel Roy's pop-up shop was in effect. Ah, the joys of living in the fashion capitol. But seriously, this line is absolutely something to check out. It's funky, girly, classy, and street all at the same time, and is certainly at a price point easier to stomach than its couture counterpart. But the pieces, unlike those of Target, are extremely well-made and will last for years. 
Plus, they were serving Baked by Melissa cupcakes...and you know how I feel about cupcakes. 

3 comments:

Sarah Mendelsohn said...

i actually went to the pop up shop like a week or so ago, and also posted on this line. i think it was too hyped up. it was also kind of expensive for a target line and when i went to the pop shop they only had larges and extra larges left and it was waay before the line even came out in target!

Beth Dunn said...

I always get excited about the designer lines at Target and then they end up being worn once. xoxo

Cafe Fashionista said...

I would have gone for the cupcakes alone! :)

I find that many of the Target GO INTERNATIONAL lines - as the Anna Sui one is - release clothes that are always a bit...off, like you said. They rarely fall correctly, and they often aren't crafted of the best construction. Of course, they're always so adorable, therefore I occasionally have to take something home. Glad you had a good time - and survived all the crazed shoppers! :)